Start a “Secret Friday eMail”
This was in a newsletter that I receive each morning (Early to Rise http://www.earlytorise.com.) I thought you might adopt something like this for your new and evolving yearbook and/or newsmagazine team. It could be a lot shorter and could go to each staffer’s gmail publication account (hint, hint). I would love to be copied on this!
Note the secret six-step ingredients:
1. recaps the week past,
2. sets up for the week ahead,
3. puts the work into the framework of the end goal (meeting a deadline, for instance),
4. contains a funny little personal anecdote (yes, the dog ate it),
5. shares what others on the team are doing,
6. and illustrates their core values.
I would definitely recommend that you visit this website … and I would definitely suggest that you start a Secret Friday Email.
The Secret Friday Email
By Craig Ballantyne …. (NOTE: The newsletter is named after one of our core values.)
TT Peak Potential Newsletter #8 – Friday, June 25
Hi Team Turbulence,
We got a lot done in TT world this week with a new promo, new workout filming, and the start of a BIG surprise project for TT members. Ready for this week’s newsletter? Here we go.
1) How we’re doing…
Great week with affiliate promotions of product #124. We added over 600 new TT Members, so that will increase our mailing list and our stick-rate numbers.
Also, Dan and I filmed the new TT for Meatheads program. That was fun. The video will be great, and TT users love the manual.
Finally, we did another customer survey and gave away a cool set of online interval training videos. I’ll report back on survey results next week.
One thing we need to work on is co-ordination with customer service. Sometimes when more than one TT Team Member assists a customer they feel like they are being told the same thing over and over again.
I received feedback through Facebook from one client who felt like she was getting the “run around”.
So let’s just remember to communicate as well as possible and to always place ourselves in the customer’s shoes. How would we like to be helped? That will guide us to the correct response.
Remember this quote: “People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” – Maya Angelou
2) What we’re doing next…
Next week will be slower…and that’s okay, because it’s July holiday time. Hope you have big plans for July 1st (Canadian Team!) and July 4th.
I might run a promotion for the Booty workout program for female readers or I might run a $1 trial offer on the TT for Abs ebook.
I will also be putting together a mini-sale on the TT for Abs DVDs…but it won’t be a big push. Mostly just to the new customers.
I’m also finishing up 2 bonus e-books on interval training and outside workouts that will be given away as bonuses as part of a promotion starting in the days after July 4th. No customer service will be required till the week of July 20th.
That’s the plan for now, and you’ll receive specific instructions on any promotions that require customer service.
3) How we’re creating & improving the TT world…
Big Project Underway Right Now!
Here’s the plan:
i) We are having TT rubber bracelets (i.e. like the LiveStrong yellow bands) and TT T-shirts created.
ii) We are going to send the bracelets to everyone who has ever ordered TT (based on the mailing list we’ve accumulated).
iii) We are going to send TT t-shirts and TT bracelets to everyone who has ever ordered a TT DVD set (TT Fat Loss or TT Abs) AND to everyone who has been a TT Member for at least 6 months.
iv) Hopefully those will get sent out in July.
v) Once we have all the goods created, we’re also going to start sending out TT T-shirts and bracelets to all new orders.
If you have any feedback or suggestions on a way to make this a BETTER system or giveaway, please let me know.
4) What the dog is doing
He’s eating my food when I’m not looking. I went for a bike ride on Wednesday evening to watch the sun set over Riverside Park and left half a loaf of bread on kitchen table. Came back, and it was gone. Bally the Dog was also acting “a little too excited” to see me and he had an unusually full belly for this time of night. This weekend he’s off to my mom’s house for a vacation while I head to a wedding.
5) New Section: Cool TT Team Member Facts
The Canadian members of the TT Team are getting the heck out of Toronto this weekend because the “world leaders” are coming to town and bringing way too much security.
Amy is off to the cottage…I’m going to a friend’s wedding in Niagara Falls…and Dan’s even MOVING out of the city.
Yep, big move for Dan this week…he bought a new house closer to the highway that gets him up to hunting and fishing country.
Congrats Dan from the TT Team!
6) Our Core Values
Amy is working on an amazing new project in line with our core value of, “Powering people’s peak potential and changing people’s lives.”
She has taken 150 of the most popular inspirational quotes I’ve posted on Facebook and she is having a Facebook Application created. The “app” will send each user a new random quote at 6am everyday.
This will inspire people every morning, and get them in a positive mood to attack their challenges. It’s also our first – and definitely not our last – foray into the world of FB and Iphone applications. Let me know if you have any suggestions for future apps.
